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Media Information

Outdoorsman's Paradise at the Toronto Sportsmen's Show
- the Fishing & Outdoor Super Show
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Toronto, Ontario, November 7, 2007 - -    For more than 60 years, the Toronto Sportsmen's Show has been a rite of spring for everyone who revels in the great outdoors.   More than 450 exhibitors are preparing for the 2008 edition that takes place at the Direct Energy Centre, Exhibition Place from Wednesday, March 12th to Sunday, March 16th.   "Over the years, many shows have tried to duplicate the success of the Toronto Sportsmen's Show. All have come and gone," said Harley Austin, Show Manager.   "In 2008, the Show will be the biggest we have produced in many years.   This is mainly due to the support received from our new partner, Ontario OUT OF DOORS magazine".  

The Ontario OUT OF DOORS Hunting Hall is headquarters for the avid hunter and outdoorsman.   It features firearms, bows and archery products, camouflage clothing, decoys, global positioning systems, accessories, bird calls, knives, gun cases and safes, scopes, night vision products, binoculars, scents, books and much more.   Bow hunters can even test before they buy at the Archery Test Drive Centre .   The Ontario Federation of Anglers and Hunters (O.F.A.H.) presents the Hunting Seminar Stage , where experts will conduct a series of seminars on hunting waterfowl, bear, moose and whitetail deer.

"Ontario OUT OF DOORS Magazine is extremely proud to form a partnership with the Toronto Sportsmen's Show as sponsor of the Hunting Hall and official outdoor sportsman's magazine of the show," said Alison de Groot, Publisher of Ontario OUT OF DOORS Magazine.   "No other Canadian event offers as much information, entertainment and great shopping opportunities for outdoor enthusiasts.   If you love the outdoors, this is a can't miss event."

The Toronto Sportsmen's Show - the Fishing & Outdoor Super Show
Direct Energy Centre, Exhibition Place, Toronto, Ontario
Wednesday, March 12th to Sunday, March 16th, 2008
Weekdays and Saturday: 10:00 a.m. - 8:00 p.m.
Sunday: 10:00 a.m. - 6:00 p.m.

Admission
Adults: $16.00     Juniors: $9.00 (Ages 6 to 15)     Seniors (60+): $9.00
Children (under six years): Free when accompanied by an adult
Family Pass: (two adults and two juniors) $38.00

Over five days, an expected 125,000 visitors will see and handle all they need for hiking, camping and boating.   It will be the most extensive assortment of fishing / hunting equipment and outdoor gear in the show's illustrious history - including the latest in fishing and leisure boats, tents and backpacks, ATVs and motorcycles, and canoes and kayaks.   In addition to the vastly popular Ontario OUT OF DOORS Hunting Hall , show organizers are preparing crowd-pleasing features and special exhibit areas that make the Toronto Sportsmen's Show truly unique.

Everyone loves dogs and canine features have been a tradition for more than 60 years at the Sportsmen's Show!   At the electrifying Gold Whistle Retriever Trials, visitors of all ages will be amazed as the bond between handler and dog is put to the test in this hunting simulation.   The Big Air Dog Show is guaranteed to get the audience involved!   Leaping after a decoy, each dog will make two jumps from a dock into a large water-filled pond.   The dog with the longest jump in the final round will be declared the winner.   Amazingly, the top dogs in the competition will travel more than five metres through the air.   The soaring jump and that big splash will really get the crowds going!   Visitors will also marvel at Dogs with Jobs demonstrations including police, search and rescue, guide and sled dogs.   In addition, look out for 25 dogs in the Rare Breed Dog Show as well as more than 30 Breed Clubs representing the different breeds available in Ontario.

In the Outdoor Adventure Zone , some of the fastest-growing new outdoor sports will be represented.   The adventurous will head to "Adventure Mountain" for the 28-foot Climbing Wall and the Watersport Pool with its canoes and kayaks.   There will also be a series of big splashes at the Kayak Launch.  

Then there's the Spring Boat Super Show and Sale with everything new for fun on the water including fishing and cottage boats, personal watercraft and outboard motors.   Visitors will be glad they came when they see the best prices in Ontario for all their boating needs.

For anglers, there are tips to be had from the experts at Fishing Unlimited , sponsored by Toyota / Fish TV Pro Fishing Seminars.   Plenty of fish will be caught in the Live Trout Pond and $75,000 in cash and prizes is up for grabs in the Casting Pond.

On the Heritage Court Seminar Stage , there will be presentations by some of the most respected fishermen and tournament anglers.   To make for the perfect outdoor adventure, there will also be seminars on camping, canoeing and kayaking.  

At the fishing simulator and on stage, some of North America's top anglers will share their knowledge.   It will be the largest group of fishing presenters in the show's history.   Visitors will learn how to reel in smallmouth bass, face the challenges of shark fishing, catch that illusive walleye, land monster salmon and halibut, and uncover the secrets of pike fishing.

Expert handlers will let visitors get close to eagles, hawks, owls and falcons in the Birds of Prey feature area.  

The Outfitters and Travel Expo is for visitors in search of fishing and hunting lodges, excursions and wilderness tours.  

The show is a playground for kids.   In the Get Outdoors Kids Zone sponsored and produced by the O.F.A.H., kids of all ages will be able to tie flies, get fishing tips at the Get Outdoors Conservation Stage, participate in the turkey, moose and deer calling competition, and much more!

The Toronto Sportsmen's Association Kids Zone is where young people can have fun on the Crosman Air Gun and Archery Range.   It's a great place for kids to get their first experience shooting at a target.   They will receive expert air gun and archery instruction from experienced outdoorsmen.   The fun takes place in a controlled and safe environment.

Up-to-the-minute information on the Toronto Sportsmen's Show, including the many special feature areas, seminar times, a locator map and on-line ticketing is at www.sportshows.ca .

Media are encouraged to pre-register for the show and a badge will then be waiting for pick-up in the Media Centre (Salon 105 East).   A media accreditation form is available on the webpage or from Karl Eichner, the Show Publicist.

E-mail keichner@ca.inter.net to receive news releases and other media material electronically.   Addresses will be kept confidential and will not be released to any third party.

For further information, please contact:

Karl Eichner
Show Publicist
Eichner & Associates
Tel: 416.447.2265
E-mail: keichner@ca.inter.net

Harley Austin
Show Manager
Tel: 905.361.5233
Toll free: 888.695.2677, Ext. 233
E-mail: austin@sportshows.ca


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